C3 Presents, the Texas-based promoter of Lollapalooza that has made no secret of its desire to play a role in a potential 2016 Chicago Summer Olympics, will help its own cause and the city's at this year's rock festival Aug. 7-9 in Grant Park.

The event's biggest stage at Hutchinson Field will be named the "Chicago 2016 Stage." Previously, that stage had been named after one of the event's biggest sponsors, AT&T. When AT&T pulled out as a sponsor, C3 offered the slot to the Chicago 2016 organization for free.

"We made a decision we want to do whatever we can to help the city get the bid, and keep it out in front of the media" until the International Olympic Committee chooses the 2016 host city in October, said C3 executive Charlie Jones.

Jones acknowledged that the loss of major sponsorship dollars would cut into the festival's bottom line. 

When the executive producer was asked whether this was also his way of securing a role for C3 in planning the entertainment at the Olympics, he laughed. For the record, he would only say, "We support the city's bid -- it's the ideal location, the ideal city for it."